HOUSE2HOME

Case study of a design sprint

Design Goal

Design a retail website to market "starter kits" to new homeowners

Design Details

House2Home is a website that sells home decor and accessories. They would like to market “starter kits” to customers that have just moved into their new apartment or house. The starter kit should include some of the site's most popular items - prints, posters and lights. The items should range in price from $10 - $50 each.

House2Home would like to concentrate on the design of their website first, before the design of the mobile or tablet designs.

Project: 5 Day Design Sprint Springboard UX/UI Bootcamp, House2Home

My role: User Research, Interaction design, Mobile layout design

Tools: Figma, Illustrator

User Interview Notes

Anna, 24, just bought her own, tiny apartment in New York City. Chelsea wants to brighten up the apartment. Chelsea does use online resources to gather ideas of what she would like to recreate, but she gets overwhelmed.

Anna has a budget of $250, but would like to buy several small pieces with the budget, not just one piece of art.

Screen Shot 2021-11-26 at 7.59.15 PM.png

Screen Shot 2021-11-26 at 6.21.11 PM.png

Day 1: HMW Statements

How might we design a product that enables the user’s to decorate, but stay within their design budget?

How might we design a product that enables the user to view the products in their space?
How might we make customers feel confident in their design choices?
How might we help users ENJOY the decorating process?
How might we ensure that the user stays within their budget when choosing a starter kit?
How might we help users shop for similar products that they’ve seen elsewhere?

Day 2: Lightning Demos

I choose heavenly.com, ikea.com and art.com for my lightning demos. All three demonstrate different ways to shop.

Users can shop by color, room, or price. I assumed that the UI and UX designs of the three sites would be more similar, but all three were surprisingly different in layout and user experience.

Screen Shot 2021-11-27 at 10.01.41 PM.png

Screen Shot 2021-11-27 at 10.02.01 PM.png

Screen Shot 2021-11-27 at 10.01.04 PM.png

Screen Shot 2021-11-26 at 6.21.31 PM.png

Day 3: Maps and Storyboarding

The storyboard for House2Home depicts the process that the user would take:

1. When they buy their home
2. Search the internet for design sites
3. Find the House2Home website
4. Uses the House2Home starter kits by color
5. Chooses a starter kit
6. Checks out from the cart

Screen Shot 2021-11-26 at 6.18.52 PM.png

Day 3: Crazy 8's

To generate a variety of ideas, we used the Crazy 8’s, a core Design Sprint method. This fast sketching exercise challenge is to sketch eight distinct ideas in eight minutes. The goal is to push beyond the first idea and generate a variety of solutions to the challenge.