About
As a Senior UX/UI Designer, I partner with cross functional teams to transform complex problems into intuitive experiences that improve usability, increase engagement, and drive measurable business outcomes.
My focus is always the same: Understand people first. Design solutions that make their lives better.
With nearly 20 years of experience, my background is in Visual Design, Branding, Publication/ Editorial Design, and Illustration. Visual Design Archive
Core Skills
Figma • Sketch • Adobe Creative Cloud • AI-Integrated design • MidJourney • Stitch • Loveable • Microsoft Suite • UX/UI Design • Scalable Design Systems • SEO-Aware Design • Responsive + Mobile-First UX • Typography & Color Theory • Systems Thinking • User-Centered Design • Wireframes & Prototypes • Component Libraries • Front-End Familiarity (HTML/CSS) • Multi-Brand Ecosystems • Campaign Concepts • Visual Design Excellence • Creative Direction • Cross-Functional Collaboration• UX Strategy • Product Design • Information Architecture • Journey Mapping • UX Writing • Content Strategy • User Research • Usability Testing • A/B Testing • Design Systems • Accessibility (WCAG) • Google Analytics • Agile • Cross-functional Collaboration • Healthcare & Insurance UX
My Approach
I believe great UX starts long before pixels. Every project begins with understanding the business, the users, and the problem we're actually trying to solve. My process combines research, systems thinking, accessibility, and rapid iteration to create experiences that are beautiful, usable, and scalable. I enjoy bringing clarity to ambiguity and helping cross-functional teams align around user needs while meeting business goals.
What I Do
I design end-to-end digital experiences across the entire product lifecycle.
Product Strategy
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UX Strategy
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Product Discovery
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Business Alignment
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Opportunity Identification
UX Research
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Journey Mapping
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Competitive Analysis
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Affinity Mapping
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Usability Testing
Experience Design
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Information Architecture
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User Flows
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Wireframes
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Interaction Design
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Prototyping
Visual Design
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Design Systems
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Component Libraries
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Accessibility
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Responsive Design
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High-Fidelity UI
AI Integrated Design Process
I integrate AI thoughtfully throughout my design workflow to accelerate discovery, spark creative exploration, and improve collaboration—while ensuring every design decision is guided by human insight, strategy, and empathy.AI helps me move faster, think more broadly, and iterate with greater confidence, allowing me to spend more time solving meaningful user and business problems.
E1C70C
ChatGPT - Research, Strategy & Product Thinking
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Research synthesis
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User interviews & persona development
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Information architecture
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UX writing
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Product requirements (PRDs)
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Competitive analysis
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Product documentation
Stitch - Rapid UX Exploration
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AI-assisted wireframing
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Layout exploration
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Component generation
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Responsive structures
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Design iteration
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Early concept validation
Lovable - Interactive Product Design
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High-fidelity interfaces
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Interactive prototypes
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Design system implementation
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Developer-ready handoff
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Rapid MVP creation
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Experience validation
MidJourney & AI Image Creation - Visual Direction & Brand Storytelling
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Art direction exploration
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Mood boards
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Visual identity concepts
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Brand imagery
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Marketing illustrations
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Product presentation graphics
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Portfolio visuals
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Creative prompt engineering
Design Philosophy
I believe the best products feel effortless. Users shouldn't have to think about the interface. They should be able to accomplish their goals confidently and intuitively. Good design removes friction. Great design creates trust. Exceptional design improves people's lives while creating measurable value for businesses.
Tools
Design
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Figma
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FigJam
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Adobe Photoshop
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Adobe Illustrator
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Adobe InDesign
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Sketch
Collaboration
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Jira
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Miro
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Microsoft Suite
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Microsoft Teams
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Slack
AI
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ChatGPT
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Stitch
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Lovable
- MidJourney
I'm always excited by opportunities to solve challenging problems, improve people's experiences, and create products that deliver measurable business impact.
If you're looking for a strategic UX designer who combines research, systems thinking, visual design, and AI-enabled workflows to build exceptional digital products, I'd love to connect.
Let's Build Something Meaningful